Prescribed Books

The IMM GSM prescribes a textbook for each module offered. Students are required to purchase a copy of these prescribed textbooks per module selected. The purpose of the prescribed textbook is to guide students through the programme material.

The IMM Graduate School of Marketing(IMM GSM) updates the prescribed textbook list at the start of every semester.

Please click on the relevant link below for further information:

Please note :

Students can purchase all textbooks directly from Mindmatters (Educational Book Distributors). For a pricelist and order form please visit,
call 086 111 6184, fax no: 086 683 1716 or visit:
Mind Matters

Mind Matters
Unit 7 Bentley Office Park
67 Wessels Road