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Bachelor of Business Administration (BBA) in Marketing Management

Bachelor of Business Administration (BBA) in Marketing Management (New Students from 2016)

The BBA in Marketing Management comprises compulsory modules and elective modules. This degree consists of 21 modules and is structured as follows:

Year 1

  • MAR101 - Marketing 1 (20 credits)
  • AL101 - Academic Literacy 1 (non-credit bearing)
  • BC101 - Business Communication 1 (20 credits)
  • BM101 - Business Management 1 (20 credits)
  • BS101 - Business Statistics 1 (20 credits)
  • ECOP101 - Economic Principles 1 (20 credits)
  • FM101 - Financial Management 1 (20 credits)

Year 2

  • MAR202 - Marketing 2 (20 credits)
  • BM201 - Brand Management 2 (20 credits)
  • BM202 - Business Management 2 (20 credits)
  • FM202 - Financial Management 2 (20 credits)
  • MC201 - Marketing Communications 2 (20 credits)
  • MRT201 - Marketing Research: Theory 2 (20 credits)
  • Elective (20 credits)

Year 3

  • MAR303 - Marketing 3 (20 credits)
  • AFGM301 - Africa and Global Marketing 3 (20 credits)
  • BM303 - Business Management 3 (20 credits)
  • FM303 - Financial Management 3 (20 credits)
  • MP301 - Marketing Project 3 (20 credits)
  • MRP302 - Marketing Research: Project 3 (20 credits)
  • Elective (20 credits)

Elective modules

You will need to select two of the following:

  • BL101 - Business Law 1 (20 credits)
  • BBM001 - Business-to-Business Marketing (20 credits)
  • DSM001 - Destination Marketing (20 credits)
  • DM001 - Digital Marketing (20 credits)
  • ENT001 - Entrepreneurship (20 credits)
  • PM001 - Product Management (20 credits)
  • RM001 - Retail Marketing (20 credits)
  • SEM001 - Services Marketing (20 credits)

The BBA in Marketing Management will be offered at level 7 of the NQF (HEQSF aligned) and will consist of 400 credits.

The BBA in Marketing Management can be completed within a minimum of three years. The BBA in Marketing Management must be completed within eight years.

Articulation from the Diploma in Marketing Management to the BBA in Marketing Management

Admission Criteria

Graduates must have successfully completed all modules on the Diploma in Marketing Management. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing Management.

The articulation from the Diploma in Marketing Management to the BBA in Marketing Management consists of seven compulsory modules and two electives. The articulation must be completed in four years.

Compulsory modules

  • BM201 - Brand Management 2 (20 credits)*
  • BS101 - Business Statistics 1 (20 credits)
  • BM303 - Business Management 3 (20 credits)
  • FM303 - Financial Management 3 (20 credits)
  • MP304 - Marketing Project 3 (20 credits)**
  • MRT201 - Marketing Research: Theory 2 (20 credits)
  • MRP302 - Marketing Research: Project 3 (20 credits)

Electives

You will need to select two modules from the list below. No credits will be granted for electives completed on the Diploma in Marketing Management.

  • BL101 - Business Law 1 (20 credits)*
  • BBM001 - Business-to-Business Marketing (20 credits)
  • DSM001 - Destination Marketing (20 credits)
  • DM001 - Digital Marketing (20 credits)
  • ENT001 - Entrepreneurship (20 credits)
  • PM001 - Product Management (20 credits)
  • RM001 - Retail Marketing (20 credits)
  • SEM001 - Services Marketing (20 credits)

* Students who have completed Brand Management or Business Law 1 as an elective on the Diploma in Marketing Management must select and pass an extra elective.
** Marketing Project 3 will be assessed from 2017.

Articulation from the Diploma in Marketing (IMM GSM programme offered prior to 2011) to the BBA in Marketing Management

Admission criteria

Graduates must have successfully completed all modules on the Diploma in Marketing. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing.

The articulation from the Diploma in Marketing to the BBA in Marketing Management consists of eight compulsory modules and two electives.

The articulation must be completed in four years.

Compulsory modules

  • AL101 - Academic Literacy (non-credit bearing)
  • BM201 - Brand Management 2 (20 credits)*
  • BM202 - Business Management 2 (20 credits)**
  • BM303 - Business Management 3 (20 credits)
  • FM101 - Financial Management 1 (20 credits)
  • FM202 - Financial Management 2 (20 credits)
  • MP304 - Marketing Project 3 (20 credits)***
  • MRP302 - Marketing Research: Project 3 (20 credits)

Electives

You will need to select two of the following:

  • BBM001 - Business-to-Business Marketing (20 credits)
  • DSM001 - Destination Marketing (20 credits)
  • DM001 - Digital Marketing (20 credits)
  • ENT001 - Entrepreneurship (20 credits)
  • PM001 - Product Management (20 credits)
  • RM001 - Retail Marketing (20 credits)
  • SEM001 - Services Marketing (20 credits)

* Students who have completed Brand Management and Business Law 1 as an elective on the Diploma in Marketing must select and pass an extra elective.
** Graduates who wrote the Business Management on the Diploma in Marketing prior to 2011 will write Business Management 1 instead of Business Management 2.
*** Marketing Project 3 will be assessed from 2017.

Bachelor of Business Administration (BBA) in Marketing Management (Pre 2016)

The BBA in Marketing Management comprises compulsory modules and elective modules.

This degree consists of 20 modules and is structured as follows:

Year 1

  • MAR101 - Marketing 1 (20 credits)
  • BC101 - Business Communication 1 (20 credits)
  • BL101 - Business Law 1 (20 credits)
  • BM101 - Business Management 1 (20 credits)
  • BS101 - Business Statistics 1 (20 credits)
  • ECO101 - Economics 1 (20 credits)
  • FM101 - Financial Management 1 (20 credits)

Year 2

  • MAR202 - Marketing 2 (20 credits)
  • BM202 - Business Management 2 (20 credits)
  • ECO201 - Economics 2 (20 credits)
  • FM202 - Financial Management 2 (20 credits)
  • MC201 - Marketing Communications 2 (20 credits)
  • Elective (20 credits)

Year 3

  • MAR303 - Marketing 3 (20 credits)
  • BM303 - Business Management 3 (20 credits)
  • FM303 - Financial Management 3 (20 credits)
  • IAM301 - International and Africa Marketing 3 (20 credits)
  • MRT301 - Marketing Research: Theory 3 (20 credits)
  • MRP302 - Marketing Research: Project 3 (20 credits)
  • Elective (20 credits)

Elective modules

You will need to select two of the following:

  • BM001 - Brand Management (20 credits)
  • BBM001 - Business-to-Business Marketing (20 credits)
  • EC001 - e-Commerce (20 credits)
  • ENT001 - Entrepreneurship (20 credits)
  • HRM001 - Human Resource Management (20 credits)
  • PM001 - Product Management (20 credits)
  • RM001 - Retail Marketing (20 credits)
  • SEM001 - Services Marketing (20 credits)
  • THM001 - Tourism and Hospitality Marketing (20 credits)

The BBA in Marketing Management will be offered at level 7 of the NQF (HEQSF aligned) and will consist of 400 credits.

The BBA in Marketing Management can be completed within a minimum of three years of full-time study or within four years of part-time study. The BBA in Marketing Management must be completed within eight years.