Advertising


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Description

This Course is designed to introduce various concepts in the field of Advertising and Promotion. It touches on the most important aspects that are used in the industry with current case studies and articles. The aim of this Course is to expand the student’s knowledge to such an extent that it can be implemented in a working environment. This Course offers the student comprehensive study material to understand the various Communication Tools that are used to create and sustain competitive Advertising Strategies.

Course Content and Delivery

This Course consists of various Modules that will be presented by the Facilitator during your workshop. You will receive a Course Pack, which will be your working document for the duration of your workshop. In some cases within the Modules, you will have access to videos and hyperlinks as presented by the Facilitator to assist you with the understanding of the subject matter and curriculum and the enhancing of your knowledge.

In some cases, you will be presented with an Assignment, Case Study or Questionnaire(s) to ensure your competency, which is/(are) all dependent on the level or accreditation of this Course

Course Modules

Learning Outcomes

Module 1

Introduction to Advertising

Module 2

Structure of an Advertising Agency

Module 3

The Communication Process

Module 4

Budgeting for Promotion

Module 5

Creative Strategy

Module 6

Media Planning

Module 7

Television and Radio Advertising

Module 8

Print-Media Advertising

Module 9

Out-of-Home Advertising

Module 10

Online Advertising

Module 11

PR, Corporate and Publicity

Module 12

Global Advertising

Module 13

Measuring the effectiveness of Advertising

Module 14

Social, Ethical and Economic Aspects in Advertising

On successful completion of this module students will be able to:

  • Understand and perceive Advertising as an integral part of Promotion and Marketing
  • Explain the Structure and Layout of an Advertising Agency
  • Describe the Communication Process and Consumer Behaviour
  • Understand the Financial Implication of a Promotional Programme
  • Explain the creativity required in Advertising Strategy
  • Define the Concept of Media Planning
  • Understand the Broadcast Medium: Radio and Television
  • Understand the Print Medium: Newspapers and Magazines
  • Describe the Out-of-Home Advertising Medium
  • Understand Online Advertising
  • Explain the Terms Public Relations, Publicity and Corporate Advertising
  • Describe International/Global Advertising
  • Explain how advertising's effectiveness can be measured
  • Understand the Ethical, Social and Economical Implications of Advertising

Duration

Although the courses are self paced and can be done over a time period which suits the learner, the course comprises of 14 core modules and so the guided time to complete will be over a period of 2 Months