Zithelo Mnguni

Brand Manager at Spur Group managing the RocoMamas and Captain DoRegos brand nationally.

IMM Diploma in Marketing Management | IMM BPhil Honours in Marketing Management

I dropped out of an LLB program to study at the IMM Graduate School and I have not regretted that decision since. I completed my IMM Diploma in Marketing Management with 6 distinctions and my BPhil Honours in Marketing Management with 4 distinctions. The case studies and brand strategies that I learned in the classroom have shaped the way that I approach strategy development in the brands that I manage. I now manage one of the fastest growing franchise brands on the continent and I can say that the qualification opened those doors for me. It is also impressive that recruiters themselves see the value of the program and at times exclusively require someone with an IMM qualification. I would definitely recommend an IMM qualification for someone looking for a competitive edge in the marketing sphere