Admission criteria for the Postgraduate Diploma in Marketing Managment

  • An appropriate and recognised three-year qualification on NQF level 7.
  • A minimum of three years appropriate marketing or marketing-related experience. An access module, Marketing 1 may be required if the work experience is less than 3 years.
  • A CV and a motivational letter are required.

Applicants are required to complete the Postgraduate Application form for admission for the Postgraduate Diploma in Marketing Management, which together with certified copies of educational certificates, identity or passport documents, a letter of motivation and a CV, should be returned by registered post to:

Postgraduate Student Support Administrator
IMM Graduate School
P O Box 91820
Auckland Park
2006

A non-refundable deposit (see fee structure) must accompany the application form. Applicants may be required to attend a selection interview at the discretion of the IMM Graduate School.

* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes

Admission criteria for Bachelor of Philospohy Honours (BPhil) in Marketing Management

  • A suitable Bachelor’s Degree on NQF 7 with Marketing 3 as a major module.
  • Any other equivalent qualification.
  • A CV and a motivational letter are required.

Applicants are required to complete the Postgraduate Application form for admission for the BPhil Honours in Marketing Management, which together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to:

Postgraduate Student Support Administrator
IMM Graduate School
P O Box 91820
Auckland Park
2006

A non-refundable deposit (see fee structure) must accompany the application form. Applicants may be required to attend a selection interview at the discretion of the IMM Graduate School.

Articulation from the Postgraduate Diploma in Marketing Management to the BPhil Honours in Marketing Management, offered by the IMM Graduate School.

  • Graduates must have successfully completed all modules of the Postgraduate Diploma in Marketing Management.
  • Articulation must be submitted within a five-year period after attaining the Postgraduate Diploma in Marketing Management qualification. Please refer to the prospectus for the articulation criteria.

Admission criteria for Masters of Philosophy (MPhil) in Marketing

A student who is in possession of the following may apply for admission:

  • BCom Honours with Marketing and Research Methodology on the NQF Level 8 (HEQSF aligned); or
  • BPhil Honours with Marketing and Research Methodology on the NQF Level 8 (HEQSF aligned); or
  • BA Honours in Marketing Communications with Marketing and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned).
  • Any other equivalent qualifications.
  • An overall average of 60% must have been achieved on the NQF level 8 qualification.
  • A CV and motivational letter are required.
  • In addition, students may be required to submit a provisional research proposal to the IMM Graduate School Research Committee.
  • The Dean also has the right to prescribe any additional modules on honours level to ensure that the candidate complies with all requirements.

* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes